Active St Helens Campaign

The Campaign

The Active St Helens campaign will contribute to improving overall health and wellbeing of adults and children across St Helens in a bid to encourage inactive residents to become active by signposting walking, running, swimming, cycling activities offered by St Helens Council and partner organisations.  The campaign will contribute to improving the overall health and wellbeing of adults and children across St Helens. 

The aim of the campaign to increase physical activity levels in the Borough, encouraging inactive people to walk, swim, cycle or run and to make a pledge to be more active. There are monthly competitions to win a Fitbit and other prizes and a competition to win £1500 holiday voucher so please encourage anyone who lives, works or studies in the borough to visit the website, make a pledge and get active!

The creative features colourful vector style images across four themes – swimming, walking, running and cycling directing people to www.activesthelens.co.uk, Facebook/activesthelens and Twitter/activesthelens. The campaign features a twelve month digital campaign focusing on high impact display creatives, including skin takeovers, billboards, in article and double height MPU’s, in premium positions. Additionally, a remarketing campaign to stay engaged with interested people across social media and targeting a younger audience through platforms such as Snapchat and Instagram will also be exploited.

Video case studies featuring local residents, promoting the signposted activities, talking about their own experiences and the benefits of exercise alongside the hashtag #beyourownhero will also form part of the digital campaign. Print media will be used to promote the activities, raise awareness and encourage behavioural change.

Objectives

• Deliver an integrated, co-ordinated campaign utilising a range of media to raise awareness of physical activity programmes (swimming, cycling, walking and running only)
• Target ‘deprived’ areas to motivate and encourage behaviour change
• Raise awareness of the health benefits of physical activity
• Combat negative perceptions of the cost of exercising The Campaign

The Facts
• In St Helens, 32% of adults are inactive
• 70% of children do less than 30 minutes activity a day
• The health of St Helens residents is generally worse than the England average
• Self-harm and suicide worse than England average

Diabetes
• 30 people a year in St Helens suffer a diabetes amputation
• 80% of people with Type 2 Diabetes are overweight or obese at diagnosis
• Almost 17,000 people in St Helens are suspected to have pre-diabetes

Key Messages

• Adults (19-64) should try to be active daily and should do at least 150 minutes of moderate intensity activity, in bouts of 10 minutes or more, each week.
• Adults (19-64) should try to be active for 30 minutes, 5 days a week.
• Adults (19-64) should undertake muscle strengthening activity at least twice a week, such as, yoga, exercising with weights, or carrying heavy shopping.
• Physical activity contributes to wellbeing and is essential for good health.
• Physical activity can reduce the risk of many chronic conditions, like coronary heart disease, stroke, type 2 diabetes, cancer, obesity, mental health problems and musculoskeletal conditions.
• Active St Helens provides access to safe and affordable opportunities to engage in physical activity.
• The spectrum of physical activity includes active play, sport, recreation, work active transport and active living.
• The health benefits from physical activity will vary depending on the frequency, intensity and type of activity.

 

For more information about the campaign, please see the attached tool kit below.

 

 

Get In Touch

Halton & St Helens VCA 

Halton Office: 01928 592 405
St Maries
Lugsdale Road
Widnes
WA8 6DB

St Helens Office: 01744 457100 
2nd Floor Beacon Building
College Street
St Helens
WA10 1TF

Email: info@haltonsthelensvca.org.uk

About

Halton & St Helens VCA is an infrastructure organisation that provides advice, information and development support services to voluntary, community, not-for-profit and faith organisations and volunteers in the Boroughs of St Helens and Halton.